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27 articles
From Demi Lovato's documentary confessions to surprise mental health announcements, stars are increasingly packaging their personal struggles as career comebacks. But when does authentic healing become calculated brand management?
Every celebrity has a podcast now, but some are using the format for more than brand extension — they're quietly rehabilitating reputations and settling scores. The question is whether anyone's buying what they're selling.
From Adele's weekend warrior schedule to Katy Perry's neon nights, A-list musicians are trading tour buses for penthouse suites. The numbers behind the residency revolution reveal why your favorite stars would rather stay put than chase you around the globe.
Behind every viral red carpet moment is a stylist who's probably texting three other clients while negotiating brand partnerships worth more than most people's salaries. Welcome to Hollywood's most influential job you've never heard of.
Behind the glossy world of celebrity PR lies a shadowy blacklist where the industry's most powerful publicists quietly share notes about which stars are too toxic to touch. From impossible demands to career-ending scandals, these are the red flags that get A-listers dropped faster than a hot mic.
From chart-topping albums to award-winning performances, the data doesn't lie: some of Hollywood's biggest career moments happen right after the papers are signed. We're breaking down the strategic genius behind the post-breakup glow-up and why going solo might be the smartest PR move of 2025.
Behind every headline-grabbing celebrity fallout, there's usually someone pulling strings from the shadows. We've mapped the patterns, followed the digital breadcrumbs, and uncovered the real puppet masters turning Hollywood friendships into public warfare.
From personal assistants to ex-lovers, celebrities are paying serious money to keep their inner circles quiet. But what happens when those non-disclosure agreements run out? The fallout is messier than you think.
Forget studio executives — today's biggest casting decisions are happening in private group chats between A-list besties. From Taylor Swift's squad to the Marvel inner circle, we're breaking down how Hollywood's new power structure really works.
Behind every "which A-list actor is secretly dating his co-star?" post lies a sophisticated web of publicists, bloggers, and strategic leaks. The anonymous gossip game has evolved into a calculated business worth millions — and the celebrities aren't just victims anymore.
From Miley Cyrus reclaiming her birth name to Bella Hadid considering a switch back to Isabella, celebrities are ditching their stage names at career crossroads. But does changing your name actually change public perception, or are you stuck with the reputation you built?
When scandal breaks, some celebrity publicists choose the nuclear option: complete radio silence. We're breaking down the high-stakes gamble of going dark during a crisis and whether strategic ghosting actually works.
From pre-recorded 'live' interviews to sending managers to accept awards, a growing number of top-tier celebrities are quietly outsourcing their own public personas. We investigate who's doing it and whether fans are finally starting to notice that their favorite stars are more brand than human.
From hush money to confidential divorce terms, celebrities are increasingly choosing to pay up and shut it down rather than fight messy battles in public court. But what exactly are these sealed settlements protecting — and why should we care about what we're not allowed to know?
Award season is basically a relationship stress test for Hollywood couples. From red carpet arrivals to who-thanked-who speeches, the pressure of public appearances and industry politics has historically made or broken celebrity romances.
From Taylor Swift's relationships dominating headlines over her record-breaking tours to Pete Davidson's dating life becoming his entire brand, we're living through an era where personal drama pays more than professional talent. Here's how the spotlight shifted — and who's winning (or losing) the game.
The streaming wars promised a golden age for celebrity-driven content, but A-listers are discovering that landing a Netflix deal might be the kiss of death for their cultural relevance. From algorithm burial to instant cancellations, here's how the platforms that made stars are now breaking them.
When a high-profile publicist suddenly parts ways with a celebrity client, it's often the loudest warning shot nobody talks about openly. In Hollywood, the PR team's departure is the canary in the coal mine that fans consistently underestimate until it's too late.
While A-listers coast on past glory, Hollywood's supporting players are strategically building empires that put the headliners to shame. From TikTok takeovers to indie darling status, the B-list revolution is here — and it's messy, brilliant, and completely changing how fame works.
In Hollywood's complex ecosystem, proximity to power can make or break careers overnight. From Taylor Swift's friendship golden touch to the career-killing curse of being too close to canceled stars, we're breaking down the invisible forces that determine who rises and who falls in celebrity orbit.
When one friend becomes A-list and the other doesn't, Hollywood friendships face the ultimate test. We're breaking down which celebrity bonds survived the fame divide and which ones quietly crumbled under the pressure.
From walk-outs to meltdowns to overshares that made us collectively cringe, 2024 delivered some spectacularly chaotic celebrity interview moments. Here are the most memorable disasters, ranked by pure chaos factor.
From Rihanna's beauty empire to some truly questionable crypto partnerships, we're breaking down which celebrity brand deals felt genuine versus the ones that had us all side-eyeing our screens. Because there's a difference between strategic collaboration and obvious desperation.
Think that stunning Met Gala gown just magically appeared? Think again. We're breaking down the jaw-dropping expenses behind every red carpet moment — and the numbers will make your designer handbag purchase feel like pocket change.
From couples who seemed rock-solid to relationships that had red flags visible from space, we're ranking this year's biggest celebrity splits by their shock factor. Spoiler alert: some of these 'surprises' weren't that surprising at all.
From washed-up teen heartthrobs to reality TV pariahs, some celebrities have cracked the code on rising from the ashes of their former fame. We break down the secret sauce behind Hollywood's most successful reinventions and why some stars soar while others crash and burn.
Some stars crash and burn under legal pressure, but these celebrities somehow emerged from their courtroom battles more famous, more bankable, and more beloved than ever. Here's how Hollywood's messiest legal dramas became the ultimate PR strategy.